Synthetic Persona

Why Use Synthetic Persona Research?

Get high-impact, human-centered insight from your most hard-to-reach customers and prospects, without a single interview, survey, or scheduling headache.

Designed for:

B2B Marketing and Brand teams defining positioning, messaging, and go-to-market
Strategy and Innovation leaders looking to de-risk decisions
Sales Enablement teams tired of vague personas and empty decks
Preparation for presentations and interviews with complex stakeholders.
Anyone selling into hard-to-reach or specialized industries

As Easy As 1 - 2 - 3

1. Build your personas.

Using real market context, internal knowledge, and competitor analysis to synthesize rich, role-specific customer personas, complete with motivations, pain points, and communication preferences.

2. Simulate the focus group.

We craft a focused, objective-driven conversation script built to test messages, pressure-test assumptions, and uncover decision drivers.

Using generative AI, we then run a full qualitative session with your synthetic buyers. Each persona “talks” like a real human, offering detailed answers, quoting lived experiences, and disagreeing when it matters.

3. We analyze the responses.

We synthesize the insights, map patterns across personas, and highlight your most resonant messages, channels, and content gaps.

You receive a complete insights summary deck, 1-pager cheat sheets by persona, and a video highlight reel with avatars speaking their best quotes. Ready to plug into strategy, marketing, or sales.

So Much More Than Market Research

“What impressed me most was how quickly Tailfeather grasped the essence of who we are and the complexity of our challenges. Their work cut through the noise and gave us a clear roadmap for positioning our organization. It provided not just insights, but actionable direction that we can use immediately to guide strategy and investment.”

~Marcelo Parravicini, Chief Executive Officer, Cygnus Marketing Communications

“Our clients are thrilled! They know their customers better now than ever before - what they care about, what makes them switch, and how to reach them. Way beyond typical research, the synthetic personas are an ongoing strategic asset that have completely changed how we think about customer voice, testing, and what it means to be customer-led.”

- Laura Davis-Saville, Head of Strategy, Titan One

Example Report (Access available upon request)

Click Here To See An Example

AI-Powered B2B Customer Intelligence

Why Use Synthetic Persona Research?

Why most B2B research fails

Welcome to the future of B2B customer research

AI-Driven Synthetic Personas

Virtual Focus Groups

GenAI Video Insights & Custom Branded GPT

As Easy As 1 - 2 - 3

Example - Highlight Video Clip

So Much More Than Market Research

Example Report (Access available upon request)

AI-Powered B2B Customer Intelligence

Why Use Synthetic Persona Research?

Why most B2B research fails

Welcome to the future of B2B customer research

AI-Driven Synthetic Personas

Virtual Focus Groups

GenAI Video Insights & Custom Branded GPT

As Easy As 1 - 2 - 3

Example - Highlight Video Clip

So Much More Than Market Research

Example Report (Access available upon request)

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